What is commercial photography?

Commercial advertising photography is an exciting and dynamic field where creativity meets strategy to produce compelling visual content for brands. From high-end fashion campaigns to product photography for e-commerce, this niche of photography plays a vital role in how companies present their products and services to consumers. One of the key aspects of commercial photography is collaborating with advertising agencies, which act as intermediaries between photographers and clients. Understanding this relationship and how to navigate it can significantly impact a photographer’s success in the industry.